how long should a video be?
So long as the programme is ‘riveting’ and engages your audience from beginning to end, a video can be as long as it needs to be. The challenge obviously is to keep your content relevant and wanted... and in a style that is on-trend and preferred by the viewer. Understanding how your message is best received and therefore delivered helps clarify the creative treatment and thus the ideal length. However, more often than not, if you’re not sure how long your video production should be, simply wait for the rough cut where you often get a feel for what’s right.For a free consultation, why not drop us a line?
