strategic communications during recession

In the midst of recession, poor communication and low employee morale can result in unforeseen attrition and decreased productivity. As such, the role of communication becomes critical in guiding organisations through such challenges. In our view “During economic downturn, companies become increasingly vulnerable to losing the trust of their workforce. Employees shift their focus from fulfilling the company’s vision to coping with fears about job security”.

The external media is a powerful influence sensationalizing the recession. Using your own internal media to counteract this is also powerful and a very effective antidote.

Done in the right way, internal communication is essential to successfully managing uncomfortable transitions such as downsizing and restructuring, for providing support during layoffs or for re-engaging remaining employees. As such, companies are now actively turning to new, video-based websites, podcasting and DVD’s to rally the troops in a much more dynamic and engaging way. Stereotypical company magazines are getting brighter and more adventurous… and conferences are being written and produced by media professionals, rather than company bosses.

In the uncertainty a recession brings, business leaders need to act. Helping employees feel ‘connected’ and getting them to know what is expected of them is now more crucial than ever, all of which underpins the role strategic communication plays.